Home Insights Ashfield Engage and MicroMass collaborate to provide integrated client solution

Ashfield Engage and MicroMass collaborate to provide integrated client solution

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Ashfield Engage and MicroMass Communications deliver an outstanding patient experience strategy.

Providing innovative solutions and services is at the heart of what we do for our clients. In FY2020 a client was seeking a complex patient support programme (PSP). At the outset, the therapy area they required appeared to be crowded with a lot of generic alternatives, and secondly the client’s patient group had a history of treatment failure and non-compliance.

However, two of our business; Ashfield Engage and MicroMass Communications, collaborated to win the project and deliver an outstanding patient experience strategy, which included a nurse-led omnichannel patient support programme.

Launched in 2020, the programme is being delivered by nurse clinical educators from Ashfield’s US-based contact centre in Fort Washington, with support from MicroMass’ behavioural science programmes and insights.