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The positive impact of technographic profiling on omnichannel marketing

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Omnichannel marketing allows pharma companies to communicate with their customers using the channels they prefer, offering them the information that they want. The optimal omnichannel solution is well executed and provides the target customer with a personalized offer. So, how can we develop this tailored offer?

Through the use of technographic profiling.

What is technographic profiling?

Technographic profiling was first developed 35 years ago by Dr. Edward Forrest who worked on a methodology that profiled consumers based on their “motivations, usage patterns, attitudes to technology in combination with measures of a person’s fundamental values and lifestyle perspective.”

In the full article by Research Partnership, an Inizio Advisory company, we explore every aspect of technological profiling — including how information is collated — as well as its benefits to the pharma industry as a whole.

https://www.researchpartnership.com/resources/article/the-positive-impact-of-technographic-profiling-on-omnichannel-marketing