Maximize the impact of your product and strengthen your portfolio potential with a sound and successful launch.
Launching a product, whether it’s your first to market or a new indication, is an exciting time – but it’s also incredibly complex. Successfully navigating a launch from pre-commercialization to regulatory approval relies on many moving parts and close collaboration between teams and different areas of the business.
Our connected capabilities and expertise enable us to simplify the product launch journey across multiple stages, helping you navigate the challenges, unlock new opportunities, and realize the full potential of your therapy in the marketplace – today and in the future.
We are the launch partner of choice for Life Science and Pharma companies bringing new therapies to market and into the hands of patients. Through our connected solutions, we have the expertise to help you navigate many of these challenges, unlock new opportunities in the market, and realize the immense potential of your therapies.
We support our clients throughout their product launch journey:
Evaluating everything from patient journeys to unmet therapeutic needs, we work closely with you to bring you the insights you need to set the foundation for product launch excellence.
We provide you with the market insights you need to deliver a robust go-to-market strategy, helping you clearly define the value of your product and produce a clear strategic direction and forecast for investment.
Create a strong, strategic foundation at the earliest stages of your launch – helping you capitalize on your market opportunity, create a compelling value proposition, and build the capabilities you need to deliver a successful launch.
Assess strategic market insights that help clarify unmet patient needs and unlock better opportunities for successful product launches.
Understand the unmet needs of Medical Science Liaisons (MSLs) to shape your approach to the market and ensure your successful product launch from the start.
Identify key opportunities in your market – from size through to competitive landscape – and develop a custom product identity for your launch.
Identify the right customers for your product, strengthen your commercial, medical and sales teams, and find the best vendors and agencies as we support you at every stage of your product launch. Our dedicated experts help you craft compelling campaigns to reach your customers across all channels, and our measurement planning gives you clear, competitive intelligence to ensure your actions make an impact.
Vynamic: Build a robust launch framework by establishing governance, tactical planning, communication and collaboration
Research Partnership: Get the insights you need to better understand your customer and stakeholder journeys to ensure your launch plan is built on an expert understanding of unmet market needs.
Putnam: Develop a tailored value, pricing and access strategy that aligns your product launch plan with your overarching strategic goals.
From regulatory approval planning, to prioritizing asset deliverables, and even scenario planning to trial a test launch, our dedicated teams work with you to ensure a seamless rollout.
Support launch team management with continuous collaboration and transparency throughout the entire product launch lifecycle to ensure rigorous launch-readiness planning.
Ensure your communications, sales teams and target segments are effectively optimized when it comes to launching your product.
Optimize your product launch to ensure maximum ROI with the support of our expert teams at STEM.
Implement a robust, targeted performance measurement strategy to track the success of your product launch. With the support of our expert teams, we help you identify and deploy KPI tracking, channel mix modeling, and run bespoke surveys to provide you with the key insights you need to assess, grow and adapt for future launches.
Our Vynamic business has the experience and collective knowledge to support successful product launches for large and small pharma companies acround the world.
375+ product launch engagements since 2016
31 launch clients served across Vynamic
40+ new to market products launched with our support
50+ therapy areas supported
17 areas of rare disease supported
100+ Vynamic team members led/supported a launch
Get the latest insights and perspectives from our thought leaders on how we can collectively advance health and life sciences for patients.
