What we do
How we support

What we do
The tailored skills and support you need, when you need them.

Asset lifecycle
We help you confidently navigate the complex lifecycle of your asset.

Therapeutic expertise
Deep therapeutic expertise to support your healthcare innovation.

Sectors we serve
Trusted by the best to deliver sustainable, consistent and lasting results.
Omnichannel

Maximize the potential of every HCP and patient interaction with tailored omnichannel experiences.

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Our business units

Advisory
Turn science into strategy at every stage of the product and patient journey.

Medical
Create compelling content to advance scientific understanding.

MarComms
Leverage data and creativity to make brands and organizations more human.

Engage
Create impactful solutions for patients, providers and payers.

Biotech
Maximize asset value at every opportunity.
Who we are
Leadership team
Decades of industry expertise to support your healthcare innovation.
Locations
Operating in over 50 countries we provide the local and global insight you need.
Who we are
We connect best-in-class strategic, analytic, and creative capabilities.
Reports & publications
Access financial reports, statements and publications.
What matters to us
Sustainability
Our sustainability strategy ensures that we seize every opportunity to positively impact our environment, our employees and the communities we serve.
Our Code & Commitments
Our workplace reflects the world we collectively choose to live in, and the values we share. Learn more about how we support, protect, empower and listen to our people.
Our policies
Our policies set the foundations and standards we require to protect, support, and enable success across the Group.
Diversity, Equity & Inclusion
We embrace diverse backgrounds, experiences, and perspectives that make up our global team to enhance inclusion and advance equity.
Insights
View all insights
Navigating the rocky path to commercial success for biopharma launches

Biopharma organizations and emerging biotechs must contend with a market in constant flux on their journey to product...
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Innovations in diagnosis and care for rare diseases

Rare diseases cast a far-reaching shadow across the global landscape. Unlike the name suggests, they have a significant...
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Optimizing your biotech launch in Japan and beyond

Japan is the third largest pharma market globally, and the second largest when considering protected drugs only . Yet...
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Inizio business units make US top 10 agency list

Congratulations to Evoke (part of Inizio MarComms) and Inizio Medical, who today have been ranked in the top 10 healthcare marketing agencies in North
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Creating a global enterprise solution for the introduction of a new vaccine

The challenge A major pharma and biotech company needed our help to support their vaccine in over 40 countries across...
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Connecting performance benchmarking and a learning program to increase patient share

The challenge Our top 10 pharma client’s patient share in the market had plateaued. This was due, in part, to the...
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AI’s transformative influence on medical communications

Uncover AI’s transformative influence on medical communications. Physicians and healthcare professionals (HCPs)...
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Maximize the potential of every interaction: Next-level omnichannel marketing

Deliver personalized patient and stakeholder journeys with a connected omnichannel strategy. Download our omnichannel eBook and start working smarter.
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Join Inizio
Being part of Inizio
We empower our people across every part of our business to achieve their full potential.
Vacancies
Do you share our passion to create a brighter future? Just imagine what we can achieve together.
Inizio explained
We are a diverse and expanding global team in one of the world’s biggest growth industries.

Contact

Sese Abhulimen

Managing Director, PROPENSITY4 - Engage

Sese is an experienced Commercial Analytics and Insight professional with cross industry expertise covering life sciences, financial services and retail apparel.

Starting as an analyst at Redcats USA, and later working as a Senior Statistician at IQVIA, his background in manipulating data led to his success in leading business insights teams while at AstraZeneca. In these roles and organizations, Sese successfully led several commercial insight processes and teams and implemented enterprise-wide commercial effectiveness innovation initiatives.

His expertise in narrowing in on data that builds powerful product and brand marketing programs, coupled with a passion for entrepreneurship drove him to create PROPENSITY4.

Other members.

Greg Christianson

Greg Christianson, Principal of Nuvera

Dean McAlister

Executive Vice President, Inizio Biotech

Matt McGinley

Global Talent Acquisition Lead, allegro., Inizio Medical

Susan Jalicy

Associate Scientific Director, allegro., Inizio Medical